NEWS
Choice Hotels posts record international growth in 2025 development results
Choice Hotels International reported solid 2025 development performance, led by record international growth and strong momentum across extended stay, upscale, and core brands. The company expanded its international portfolio to nearly 160,000 rooms outside the United States, representing 13% rooms growth year over year. In the U.S., it delivered its strongest extended stay year on record with 66 openings. Leadership, led by Patrick Pacious, positioned the results as evidence of a strategy built on owner value, disciplined growth, and a deepening pipeline into 2026.
Internationally, the company highlighted a year defined by deeper control in priority markets and multi-unit expansion deals. Choice Hotels International acquired the remaining 50% stake in its Choice Hotels Canada joint venture and followed with a multi-unit agreement for six new Ascend Collection properties in Québec. In Europe, the group built on 15 Comfort hotel openings in France in the first half of 2025 by signing a transformative 50-unit Quality Suites agreement that nearly doubled its footprint in the country, while also entering Poland with an Ascend Collection property and a master development agreement designed to support future growth. The company also expanded its extended stay platform into Australia, introducing MainStay Suites with seven properties.
Asia and Latin America were positioned as additional scale engines. In China, Choice Hotels International signed a 70-unit distribution agreement and an exclusive master franchise agreement with SSAW, expected to generate more than 100 Comfort and Quality hotels over the next four years. Across CALA, the company pointed to Radisson momentum, including entry into Argentina with a Radisson Blu in Bariloche, a signed Radisson RED near Rosario, entry into Suriname with a Radisson hotel, and a renewed partnership with Atlantica in Brazil. It also noted eight Radisson-brand openings across the CALA region and Canada, while in Africa it secured agreements for three hotels in Kenya and established a master development framework to support future growth across sub-Saharan markets.
Domestically, the 2025 story was anchored by record-setting extended stay results and steady upscale progress. The company opened 66 extended stay hotels, with WoodSpring Suites contributing 28 new openings and Everhome Suites reaching its 25th opening with a milestone property in Somerset, New York. Choice also signed 93 total franchise agreements across its four extended stay brands, led by WoodSpring Suites with 50 contracts, and reported RPI increases across MainStay, Suburban Studios, and WoodSpring. The platform was further supported by global sales gains and the company’s first dedicated extended-stay marketing initiative, Stay in Your Rhythm, designed to unify the four brands under one message.
In upscale, Choice opened 27 domestic hotels across Ascend Collection, Cambria Hotels, and Radisson, and grew its domestic upscale pipeline to 133 hotels, with projected openings expected to increase in 2026. The company also cited brand and owner-facing initiatives including a refreshed Ascend Collection identity, a conversion-ready Cambria guestroom, updated PIP strategies, new amenities solutions, and the Cambria Boost performance program. Meanwhile, its core brands maintained strong development pace, awarding 247 U.S. franchise agreements, with Country Inn & Suites awarding 50% more U.S. agreements than in 2024 and Quality Inn posting 57 agreements. Across upper midscale, Choice also advanced refreshed identities for Comfort and Country Inn & Suites, plus a new coffee experience planned for more than 2,000 hotels by mid-2026, alongside new FF&E programs aimed at cost savings.
Source: Choice Hotels International
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