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Hilton debuts Outset Collection with Slackline Moab in Red Rock Country
Hilton has launched its new lifestyle brand Outset Collection with the opening of Slackline Moab in Moab, Utah. The 138-room hotel is now welcoming guests as a basecamp for explorers and outdoor enthusiasts drawn to the region's famous red rock landscapes. Designed for travellers who feel most at home on the trail, the property blends rugged-ready details with relaxed, comfortable spaces for unwinding after a day outside. As the first Outset Collection hotel, it sets the tone for a brand built around places that are deeply connected to their surroundings.
Set against the sandstone backdrop of Moab, Slackline Moab has been created as a launchpad for adventure rather than a traditional resort. The hotel leans into the destination’s hiking, biking and stargazing culture, teaming up with local experts to lead guided experiences that help guests get more out of their time in the desert. Pet-friendly rooms are designed with extra storage for gear, making it easier to manage bikes, packs and outdoor equipment between excursions. After a day on the trails, guests can gather around outdoor fire pits or relax in a lobby that doubles as a community hub, encouraging conversation, trip planning and story sharing.
The property’s social heart is Little Station Coffee + Kitchen, an onsite restaurant that keeps guests fuelled from early starts to late night returns. The menu focuses on trail-friendly meals and shareable snacks, including cauliflower-crust pizza, pretzel bites, breakfast sandwiches and smoothies, alongside hot breakfast, coffee, beer, wine and grab-and-go options. This flexible approach reflects the rhythm of life in Moab, where guests may head out before sunrise or come back late from sunset hikes and evening stargazing. By keeping food and drink casual but thoughtful, the hotel supports the spontaneity that often defines an outdoor-focused stay.
Amenities are tailored to the needs of explorers. A dedicated gear shop stocks essentials and local merchandise so guests can replace forgotten items or pick up destination-inspired pieces without leaving the property. An outdoor pool offers a refreshing pause between adventures, while flexible meeting rooms are set up for company retreats, outdoor brand activations and social events that want to tap into the energy of Moab. Practical touches such as free parking and EV charging make arrivals and departures more convenient for road trippers and road warriors alike, supporting both drive-in tourism and longer stays.
As the debut of Outset Collection, Slackline Moab embodies a brand vision focused on hotels that are shaped by their environment and built for travellers who want to feel genuinely connected to the places they visit. Every element, from the gear-friendly rooms to the locally led experiences, is designed to echo the spirit of adventure that defines Moab. For Hilton, the opening provides a clear, early example of how the new collection will approach lifestyle hospitality: property-led, destination-driven, and closely aligned with the needs of modern outdoor-focused guests.
Source: Hilton
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