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Hilton speeds up Sub-Saharan Africa growth with record hotel signings
Hilton is accelerating its expansion across Sub-Saharan Africa after signing a record 29 deals in 2025 across 15 countries. The company says it is on track to open more than 100 hotels across Africa in the coming years, with more than half of them located in Sub-Saharan Africa. That pipeline is expected to create over 20,000 job opportunities and lift Hilton’s total African footprint to more than 180 hotels trading and in the pipeline. The latest push highlights the group’s growing confidence in the region’s long-term potential, supported by stronger business hubs, improving connectivity and continued investment in tourism infrastructure.
A major part of this expansion comes through new market entries and strategic returns. Hilton will enter Gabon with the signing of Hilton Libreville and Hilton Garden Inn Libreville, both expected to open in 2027 as part of the mixed-use Baie des Rois development. In Sierra Leone, Hilton Garden Inn Freetown Airport is due to open later this year as the country’s first internationally branded airport hotel, while Hilton N’Djamena Toumai Palace will mark the brand’s re-entry into Chad. These projects show a deliberate strategy of building presence in gateway cities and high-visibility destinations where branded hospitality can support both business and leisure demand.
The group is also strengthening its footprint in more established markets. In Zambia, Hilton Lusaka Pyramid is scheduled to open in 2027 with 211 guest rooms and suites, multiple dining venues, a spa, pools and more than 4,000 square metres of meeting and event space. In South Africa, Hilton Garden Inn Polokwane is planned for 2028, adding another focused-service property in a mixed-use setting close to the city’s business district. At the same time, Hilton says its wider Sub-Saharan Africa momentum now extends to first entries in Benin, Togo, Tanzania, Angola and Madagascar, alongside continued expansion in Nigeria and Ethiopia. With 70 hotels already operating in Africa and more than 100 hotels under development across 13 brands, Hilton is clearly building one of the continent’s broadest international hotel pipelines.
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