NEWS
IHCL and Starhotels link loyalty networks
Indian Hotels Company Limited has announced a strategic partnership between Taj InnerCircle - NeuPass and I AM STAR, the loyalty programme of Starhotels. The collaboration expands the global reach of both hospitality groups and connects members with a broader network of hotel benefits. For IHCL, the agreement strengthens the international appeal of its loyalty platform, particularly across key European markets. For Starhotels, it supports the international development of I AM STAR and creates new opportunities for members across India and beyond.
The partnership brings together IHCL, India’s largest hospitality company, and Starhotels, Italy’s leading private hotel group by revenue. Through the agreement, Taj InnerCircle - NeuPass members will gain access to exclusive savings on stays across select Starhotels properties. At the same time, I AM STAR members will benefit from a closer connection with IHCL’s expanding hospitality portfolio across India and international destinations.
The collaboration is built around reciprocal benefits, including preferred rates and savings connected with accommodation, dining and spa experiences. These privileges will be available through authenticated journeys across the brand platforms. The partnership covers select hotels within IHCL’s operating portfolio globally, including Taj, Claridges Collection, Brij, SeleQtions, Clarks, Gateway, Vivanta, Tree of Life and amã Stays & Trails. On the Starhotels side, benefits will extend across Starhotels Collezione and Starhotels Premium properties.
Puneet Chhatwal, Managing Director and CEO of IHCL, linked the move to growing travel between India and Europe, supported by strong outbound demand and increasing international interest in India’s cultural and leisure experiences. The partnership allows Taj InnerCircle - NeuPass to extend its presence into important European destinations while giving members access to a wider hotel network. Elisabetta Fabri, President and CEO of Starhotels, described the agreement as an important step in the international development of I AM STAR and in the creation of more valuable guest experiences.
Starhotels operates 34 properties with more than 4,500 rooms and luxury residences in leading Italian destinations, as well as London, Paris and New York. The company has represented Italian hospitality for more than 45 years and is associated with 4 and 5-star hotels. Its Starhotels Collezione properties include historic residences and boutique hotels in destinations such as Florence, Forte dei Marmi, London, Milan, New York, Paris, Rome, Siena, Venice and other locations. Starhotels Premium properties are located in major Italian cities including Bergamo, Bologna, Florence, Genoa, Milan, Naples, Parma, Rome, Saronno and Turin.
IHCL brings together a broad portfolio of hospitality brands and businesses, combining Indian hospitality with international service standards. Its brands include Taj, Claridges Collection, Brij, Atmantan, SeleQtions, Gateway, Vivanta, Tree of Life and Ginger. The company was incorporated by Jamsetji Tata, founder of the Tata Group, and opened its first hotel, The Taj Mahal Palace, in Bombay in 1903. Today, IHCL has a portfolio of 640 hotels, including 263 in the pipeline, across four continents, 15 countries and more than 300 locations.
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