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Novotel Malta Sliema Debuts, Strengthening Accor’s Midscale Leadership in Europe

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Accor has opened Novotel Malta Sliema, marking the Novotel brand’s debut in Malta and reinforcing its midscale footprint across Europe. Set in the vibrant coastal town of Gżira, the newly built 293-room hotel overlooks Valletta and the Mediterranean. Guests can expect a rooftop infinity pool, jacuzzi, full-service spa, fitness centre, and multiple dining venues, including a Mediterranean restaurant and rooftop bar. The launch underlines Novotel’s focus on balanced, experience-led hospitality for business and leisure travellers.

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Photo Credit: Accor

Positioned as one of the island’s tallest hotels, Novotel Malta Sliema combines contemporary design with wellbeing-led amenities to anchor stays in a location that connects city culture and waterfront leisure. Rooms and suites are designed for comfort and flexibility, complemented by wellness facilities and panoramic outdoor spaces that frame views across Valletta. The hotel is managed by ST Group under a franchise agreement with Accor, reflecting a capital-light growth approach that accelerates brand presence in strategic markets. The debut also supports Novotel’s development pipeline, with the portfolio now surpassing 600 hotels in 60+ countries and 180+ new addresses underway, including recent additions in Valencia and Paris, and a planned opening in Zagreb. By pairing a central coastal address with signature Novotel services, the property is set to serve meetings, family breaks and city explorers seeking reliable midscale quality in Malta.

Source: Accor

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