NEWS
Soul Community Planet Introduces Three Distinct Brand Expressions
Soul Community Planet, the Laguna Beach, California-based hospitality company known for its mindful and eco-conscious approach, has unveiled three new brand expressions—SCP WildFree, SCP Hotels, and By SCP—marking an important evolution in its brand identity. The move aims to clearly define SCP’s diverse offerings while deepening its connection to wellness, community, and sustainability.
The new brand segmentation represents a natural progression for the company, following seven years of refining its holistic hospitality philosophy across multiple property types and markets. SCP WildFree will encompass reimagined, free-spirited motels designed for modern travelers seeking simplicity and creativity. SCP Hotels will remain the company’s hand-crafted boutique brand, focused on wellness, mindfulness, and community connection, while By SCP will introduce nature-centric lodges, encouraging guests to reconnect with the outdoors while embracing the company’s sustainable ethos.
Ken Cruse, Founder and CEO of Soul Community Planet, explained that the expansion reflects the growing global demand for “holistic hospitality”—travel that uplifts both people and the planet. “We’ve had the privilege of learning from a global community of mindful travelers,” Cruse noted, emphasizing SCP’s mission to create experiences that nurture the spirit, support local communities, and respect the environment.
This rebrand strengthens SCP’s position as a leader in conscious travel, offering guests a range of experiences unified by the brand’s three guiding principles—Wellness, Kindness, and Sustainability—while catering to distinct traveler preferences, from boutique urban stays to immersive nature retreats.
Source: Soul Community Planet
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