NEWS
St. Regis teams with Ladurée to elevate holiday Afternoon Tea across key U.S. hotels
St. Regis Hotels & Resorts has announced an exclusive holiday partnership with Ladurée, the legendary Parisian patisserie, expanding beyond the 2024 seasonal presence at The St. Regis New York. From November 5, 2025 to January 4, 2026, select U.S. properties in New York, San Francisco, Bal Harbour, Washington, D.C., and Deer Valley will feature a co-branded menu that blends French art de vivre with the brand’s storied Afternoon Tea ritual. Guests can expect Ladurée macarons, bespoke tea blends, and festive confections integrated into St. Regis holiday programming. The collaboration underscores the brand’s positioning as the House of Celebration, rooted in traditions established by Caroline Astor.
The holiday concept introduces immersive décor that transforms lobbies into refined seasonal tableaux, including towering tree sculptures accented with macaron-inspired ornaments, deep verdant velvet ribbons, wreaths, and garlands in rich hues. A bespoke Ladurée holiday macaron cart will offer on-the-spot indulgences and giftable selections in collectible co-branded boxes. The full expression of the partnership will appear at The St. Regis New York, The St. Regis San Francisco, and The St. Regis Bal Harbour Resort, where the Afternoon Tea ritual anchors programming alongside the macaron cart and festive installations. At The St. Regis Deer Valley, the cart will appear slopeside to complement the mountain setting, while The St. Regis Washington, D.C. will host its cart beneath the hotel’s Florentine gold ceilings. Across all participating hotels, the menu and décor are designed to weave Ladurée’s patisserie craftsmanship into St. Regis’ contemporary celebration culture. The campaign is guided by George Fleck, Senior Vice President and Global Brand Leader for St. Regis, with U.S. execution supported by Katina Dermatas, CEO of Ladurée US, reinforcing a shared focus on ritual, beauty, and conviviality during the holiday season.
Source: Marriott International, Inc.
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