NEWS
Steigenberger Debuts in Southeast Asia with Landmark Phnom Penh Opening
The prestigious German brand Steigenberger, under Huazhu Group, is making its official Southeast Asian debut with a flagship property in Phnom Penh, Cambodia. The project, launched in partnership with Morgan Group, will be housed in the city’s iconic Morgan Tower and operated under the newly formed Merton Hotel Management Group (Cambodia) Co., Ltd. This collaboration marks a significant milestone for both companies and is set to reshape the region’s luxury hospitality landscape.
The signing ceremony held on 10 July 2025 saw high-level participation from industry leaders including Ding Yongjun, President of Morgan (Cambodia) Investment Group, Oliver Bonke, CEO of Huazhu International, and Zhu Xiaogang, President of Huazhu Asia-Pacific. It celebrated not only the official introduction of Steigenberger Hotel Phnom Penh but also the launch of a strategic asset-light operational model through Merton’s new platform.
Located on Diamond Island in the central business district of Phnom Penh, the hotel is set within the 230-meter tall Morgan Tower and offers approximately 120 guest rooms with 270-degree panoramic views of the Mekong River. Its architectural design uniquely fuses German craftsmanship with Khmer cultural elements, delivering a sophisticated experience rooted in heritage and local character.
The hotel will include standout amenities such as premium dining venues serving both German and Cambodian cuisine, a sky-high banquet hall, multiple meeting spaces, and a comprehensive wellness center featuring a fitness facility, spa, and sauna.
This development represents a crucial entry point into Southeast Asia for Deutsche Hospitality’s flagship brand and provides a valuable platform to promote “German Craftsmanship, Asian Hospitality, and Cambodian Charm.” With Cambodia’s capital positioned as a growing hub for international tourism and investment, this launch is poised to elevate the city’s luxury accommodation offerings significantly.
Source: H World International
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