NEWS
The Hoxton, Shoreditch marks 20 years with a full interior refresh
The Hoxton, Shoreditch is entering its third decade with reimagined interiors and a year-long programme of anniversary moments across 2026. Opened in 2006 in an old East London car park, the property was the first hotel in The Hoxton series. Today, the brand spans 19 properties across the UK, Europe and the US, with further openings planned including Melbourne, Oslo, Nashville and Mexico City. The Shoreditch update has been led by AIME Studios, Ennismore’s in-house design team, with a focus on a lighter, more contemporary feel that still reads unmistakably Hox.
The refresh begins in the lobby, where signature elements such as poured concrete floors, stone fireplaces and oversized glass pendants have been retained, while floor-to-ceiling windows continue to flood the double-height space with natural light. The design nods to Shoreditch’s industrial past and its heritage of silk weaving, woodworking and glassmaking, using brick-clad walls softened by draped fabric lampshades and custom patchwork glass tables that pair Victorian motifs with wired glass. Tactile finishes and dark timbers add warmth, with earthy-toned velvet and bouclé upholstery offset by chrome accents and mixed marble coffee tables. High-top tables and window seats support the hotel’s open-house rhythm, encouraging casual working and people-watching in a setting that functions as a communal neighbourhood living room.
Local storytelling is reinforced through art and maker-led details. Works spotlight East London landmarks, including Becky Baur’s painting of London Fields Lido and Alys Elisabeth’s giclée prints of the Rio Cinema and Pavilion Bakery, alongside illustrations by Tommie Liddell and Lucy Mahon. Much of the furniture has been reupholstered in collaboration with Rose Raw Rees, extending the life of existing pieces while refreshing the look. The lobby also features touchpoints from London makers, including vases from HR Ceramics and products from suppliers such as Earl of East, Hackney Essentials and ISHKAR, all selected to keep the atmosphere rooted in the area’s creative ecosystem.
A revamped retail moment sits by the front desk, where the improved Hox Shop curates London-sourced products including Dr. Sting’s Hot Honey, sustainable HOX CHOC from LAND Chocolate and Hodge Pots candlestick holders, alongside familiar Hox essentials like Blank toiletries and branded mugs. The guestrooms have also been updated across the hotel’s 210 rooms, balancing timeless details with playful modern touches and adding interconnecting options for groups and families. Alongside Shoebox, Cosy and Roomy categories, a new Cosy Up category introduces mustard sofas and a dedicated drinks area aimed at more relaxed stays. Herringbone parquet flooring and oversized circular mirrors remain for returning guests, now paired with a calmer palette of muted greens, earthy yellows and browns, supported by terrazzo marbles, tan leathers and woven rugs that lean into a mid-century sensibility. Original wooden desks have been upgraded with stainless steel tops, while chrome metals, mint green bedside tables and conical frosted light fixtures bring in a subtle retro-futurist edge.
Bathrooms will appear in two distinct styles, either combining light grey and rich navy tiling with fluted glass, terrazzo and chrome finishes, or using custom mint vanity units with glossy brown tiles and hammered glass for a more playful contrast. Local influence continues inside the rooms through custom sketches of Columbia Road and the Tea Building by East Londoner and AIME Studios alum Charlotte Joseph, plus cushions in Cosy Up rooms finished with fabrics from Shoreditch-based Colours of Arley and British textile house Tibor.
The hotel’s private-events and meetings concept, The Apartment, has been refreshed with the same balance of warmth and eclecticism. The space comprises seven private rooms and a shared Pantry that can be hired individually or together for meetings, presentations, parties, press days, private dinners and intimate weddings. Checkerboard floors remain as a defining feature, now softened by column murals by Charlotte Joseph and graphic textiles including a tapestry-style artwork by Melis Duran inspired by Columbia Road Flower Market. A palette of sage green and plum is paired with plush seating, timber accents and patterned rugs by Pelican House and Sinclair Till, while sculptural lighting plays against exposed conduit to keep the industrial canvas present.
Food and beverage also continues to anchor the property’s identity. Il Bambini Club brings an all-day Italian offer to the ground floor, with the restaurant and sections of the lobby redesigned by French duo Friedmann & Versace in partnership with AIME Studios, blending two design identities within one open-plan framework. On the rooftop, Llama Inn remains a modern Peruvian destination with uninterrupted city views, cocktails and a natural wine list, drawing on a concept that originated in Brooklyn in 2015 and spotlighting Pisco and Latin American spirits.
Cultural programming is being underlined through Hox Gallery, where The Hoxton, Shoreditch has partnered with photographer and long-time collaborator Ben Hickman on an exhibition titled Warm Observations, positioned as a visual love letter to East London. The refresh also carries a clear circular design intent: the hotel reduced waste by extending the life of existing furniture and fittings and invited fans to buy pre-loved items through homeware sales, with all proceeds donated and more than £10.7k raised. Alongside the design overhaul, the anniversary year will be marked through 2026 with room drops, special-edition merchandise, a content series and surprise moments across all Hoxton hotels.
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